In the City by Ingela P.Arrhenius
In the City by Ingela P.Arrhenius
We wanted this cover to be playful and colourful while always keeping in mind that nobody should have to suffer — because yes, we happily let their things "hang around" when they actually go with our interior #mykidsownthisplace
In short, we wanted a world, a playground where every figure could feel at home, all living side by side and where children could dream up endless stories.
A little like Toy Story, every child deserves a magical place where their toys come to life and their adventures never end!
So we thought, nothing ventured nothing gained, and put together a brief for the wonderfully talented Ingela P. Arrhenius, who brings animals and the world of childhood to life like no one else.

Ingela P. Arrhenius is the feel-good illustrator par excellence. With her, even the crocs, wolves and lions have rosy cheeks and a friendly air. Looking at her illustrations is like catching the smell of a cake baking in the oven — pure joy and warmth.
So what's her secret ? The Scandinavian way of life? (Yes — Ingela is Swedish, she lives in Stockholm.) Either way, little ones the world over know exactly what they like: her books are sold everywhere, as are the objects and toys she has put her name to.
In France, her works are published by Marcel et Joachim, a wonderful publishing house that we're very fond of at Mèzamé.
We can only encourage you to read Animaux, L'Encyclo-petit, La Forêt, La Savane, Ma Grande Épicerie... all in comfort on the In the City cover, signed by the talented Ingela herself!


A charming, complete and detailed little village with real scenery — houses, cobbled lanes, a bakery, a cinema, a school (no obligation to go in).
A village at their scale — if they fancy popping into the bakery at dinnertime, well, they can... A design that's playful by nature, with carefully crafted details as only Ingela knows how, bursting with colour but in soft, natural tones — easy on the eyes, we promise
In short, the perfect gift to put on every wish list! Hours of play and adventure for children, a little breathing space for parents — all while looking lovely in the living room the play space.
Ingela kindly agreed to a quick interview...
Many parents of young children know your illustrations... without always knowing your name! Did it take you a long time to find your style — that instantly recognisable touch?
Ingela P. Arrhenius: No, it turns out I've had the same style all along!
Trends come and go — I've always stayed true to my aesthetic. When I look back at my work from art school over thirty years ago, it already looks pretty much like what I do today.
Perhaps it's still a little better now? After all, I'd hope I've improved a bit over the years... (laughs).
I think I was influenced by the books and interior décor of my childhood home.
How would you describe that style? I'd say it's retro, joyful, playful. I often hear people say my illustrations make them "happy". It's such a lovely thing to hear!

Life at a child's level — Mèzamé's tagline — does that resonate with you? Absolutely! Books and objects for children have always spoken to me, I adore them. I used to collect them — especially French ones, actually, because they are so incredibly artistic! — long before I had children of my own...
In France, a "madeleine de Proust" is that experience or object that whisks you straight back to a happy childhood memory. What would yours be?
My job, without a doubt, takes me straight back to childhood. When I was little, I painted all the time and did a lot of sculpting too. I felt so content, sitting at the kitchen table, painting while drinking my cup of hot chocolate. I invented stories, made tiny pieces of furniture for a clay dolls' house. I also moulded little burgers, bread rolls, all sorts of little food packages...
Ha, it's been a long time since I last thought about that!
Words gathered by Mèzamé.